Monday, 19 March 2012

Manufacturing the Uncanny

So Manufacturing the Uncanny is slowly becoming our main objective. Now this weekend my dad and I were chatting rubbish as per usual but he mentioned something very relevant to what we're doing. This is approx a couple of years old but does anyone remember the advert campaign about drinking; 'you wouldn't start a night like this...'

Both videos are the same campaign using different examples:

http://www.youtube.com/watch?v=EuowE1SXNkA

http://www.youtube.com/watch?NR=1&v=zkVqJTK0ioc&feature=endscreen

This really got me thinking and it is pretty much creating something uncanny- we all recognise the vile disgusting things that cause people to look like this on a night out, but cleverly the advert shows people, very casually, getting ready like this. This is showing something familiar to us all and showing in a new way/subverted kind of way.

Let's try and find more examples of stuff like this to inspire us more...

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